72-hour emergency kit72 hours.One bag.
A thoughtfully designed emergency kit for when normal life temporarily stops.
A calmer kind of preparedness
Most emergencies aren’t the end of the world. They’re just extremely inconvenient.
The Kit
Calm, organised, ready.
A water-resistant 28-litre backpack with seven numbered modules inside. Quiet enough for the hallway cupboard. Tough enough for the day you need it.
- Volume
- 28 L
- Weight
- ≈ 4.6 kg packed
- Shell
- Water-resistant recycled nylon
- Zips
- Two. Weather-sealed.
- Carry
- Padded straps · top grab handle
- Visibility
- Reflective detail, low-key by day
- 01Grab handleOut the door in one move.
- 02Clamshell openingSee every module at once.
- 03Weather-resistant shellRain, snow, a wet car boot.
- 04Reflective tabSeen at night, unseen by day.
For 1–2 people · €249
Inside · Exploded view
Seven modules. One system.
Tap a module to see what’s inside
Module index
Each module is a numbered, weather-resistant pouch. Pull out only what you need — everything else stays packed and in order.
Light and communication when the grid disappears.
- Hand-crank & solar emergency radio
- USB-C power bank
- Compact torch
- Charging cable
Safe drinking water when supply becomes unreliable.
- Purification tablets
- Collapsible container
- Compact filter
- Emergency instructions
Essential first response, clearly organised.
- Wound care, by size
- Antiseptic & gloves
- Thermal blanket
- Plain-language guide
Warm, dry and a little more comfortable, wherever you are.
- Reusable emergency bivvy
- Lightweight poncho
- Merino-blend hat
- Hand warmers
Three days of energy that actually tastes like food.
- Long-life ration bars
- Electrolyte sachets
- Compact utensil set
The few tools you reach for when things stop working.
- Multi-tool
- Duct tape & cord
- Waterproof matches
- Whistle
- Pencil & notebook
Made for what only you know you need.
Intentionally empty.
- Medication
- Copies of documents
- Spare glasses
- Baby supplies
- Spare keys
- Some cash
Suggestions, not contents. Add what matters to you.
Not 250 gadgets. Just what you need.
A typical survival kit
250+ pcs
Padded with filler to hit a number. Heavy, hard to navigate, mostly forgotten.
72H
7 modules
- 01Power
- 02Water
- 03First Aid
- 04Shelter
- 05Food
- 06Tools
- 07Personal
Each item chosen for a specific need. Numbered, grouped, findable in the dark.
Every item earns its place.
Most survival kits compete on piece count. Padding the list with things you’ll never use makes the box look fuller and the bag heavier. We compete on selection.
- 01
A need, not a number
Every object answers a specific problem you might face in the first 72 hours. If it doesn’t, it isn’t in the bag.
- 02
Findable in the dark
Numbered, colour-coded modules. You shouldn’t need to unpack everything to find the torch.
- 03
Quality over quantity
Fewer things, chosen to work first time — after sitting in a cupboard for years.
Why 72 hours
The first three days matter most.
Across Europe, civil protection authorities encourage households to be able to look after themselves for a few days when essential services are interrupted. Seventy-two hours is a practical, widely used benchmark — long enough to cover most disruptions, short enough to actually prepare for.
0h
Light and information
Torch on, radio on. You know what’s happening and what authorities are asking people to do.
PowerTools
24h
A routine for water and food
Purify, ration, rest. The kit turns a stressful first day into a series of simple steps.
WaterFood
48h
Warm, charged, looked after
Keep devices alive, keep warm, handle small injuries before they become big ones.
ShelterFirst AidPower
72h
Still in control
Most disruptions are resolved within this window. You got through it calmly — with what you needed.
Personal
The bag is part of the plan.
Honest preparedness means being clear about what a bag can and can’t do. Water is heavy — no backpack carries three days of it for a household. So the kit is designed to work alongside a small reserve at home.
The bag
What moves with you.
- Light, radio and power
- Water purification & a collapsible container
- First aid and warmth
- Food for the first days
- Your documents, medication and essentials
Home reserve
What stays at home.
- Stored drinking water — several litres per person, per day
- Extra non-perishable food
- Prescription medication supply
- Blankets and warm layers
- A printed plan: who to call, where to meet
Built for interruptions, not apocalypse.
Real emergencies are rarely cinematic. They’re a storm that knocks out power for two days, or a road that closes when you need it.
Planned feature — not yet available.
Your kit stays ready.
Register your kit once. We’ll remind you when something needs replacing.
Coming later
72H Refresh Pack
Replace only what expires.
€49
- FoodReady until 2031
- Water purificationReady until 2032
- First aidReady until 2030
- PowerReady
Status
READY
Next check: March 2027 · Nothing to do
Philosophy
Preparedness without paranoia.
“You don’t buy a fire extinguisher because you expect a fire tomorrow.”
You have one because some problems are easier to handle when you prepare before they happen.
Packaging
Unboxing · 01 / 01
For when normal stops.
Hopefully you’ll never need this.
But if you do, everything has its place.
First production run · 2027
One kit. Everything decided.
72H KIT
€249
For 1–2 people
- Water-resistant 28 L backpack
- Seven numbered modules
- Printed home-reserve checklist
- Plain-language emergency guide
FAMILY
In development€399
For households with children
Everything in the 72H Kit, scaled for a household — plus a children’s module with comfort, hygiene and familiar food.
FAQ
Emergency kit questions.
Many European civil protection bodies encourage households to be able to manage on their own for a few days during a disruption. Seventy-two hours is a practical, widely used benchmark: it covers the vast majority of outages and weather events, and it’s realistic to prepare for.
Not in the way the term is usually used. It isn’t built for the wilderness or for the end of the world. It’s built for ordinary homes going through a few extraordinary days — a blackout, a storm, a precautionary evacuation.
Yes. The Food module includes long-life ration bars and electrolyte sachets designed to cover basic energy needs for the first days. We recommend keeping extra non-perishable food at home too.
It contains the means to make water safe: purification tablets, a compact filter and a collapsible container. It does not carry three days of drinking water — no backpack realistically can. We include a checklist for the water reserve you should keep at home.
The 72H Kit is designed for one or two adults. We’re developing a Family version for households with children — you can register interest in it below.
That’s what the Personal module is for. It ships empty, on purpose, so you can add prescriptions, glasses, copies of documents or anything only you know you need.
Some do — mainly food, water purification and parts of the first aid module. Most items last five years or more. We plan to offer kit registration with replacement reminders, and a Refresh Pack that replaces only what expires.
We’re starting with Spain, Germany, France, the Netherlands, Belgium, Italy and Portugal, with other EU countries to follow. Tell us where you are when you join the list — it directly shapes where we launch first.
We’re finalising the first production run. People on the list will hear first and get first access. Joining is free and doesn’t commit you to anything.
You absolutely can.
We’re building this for people who prefer having the research, selection, organisation and maintenance already solved — so it gets done, instead of staying on a to-do list.